TY - BOOK ID - 145611469 TI - Power brands : measuring, making and managing brand success AU - Riesenbeck, Hajo AU - Perrey, Jesko PY - 2007 SN - 3527502823 PB - London : Wiley, DB - UniCat KW - Marque KW - Marque UR - https://www.unicat.be/uniCat?func=search&query=sysid:145611469 AB - ER -