TY - BOOK ID - 145424305 TI - Market-led strategic change : a guide to transforming the process of going to market AU - Piercy, Nigel F AU - Chartered Institute of Marketing. PY - 2002 SN - 075065225X PB - Oxford : Butterworth-Heinemann, DB - UniCat KW - Marketing KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:145424305 AB - ER -