TY - BOOK ID - 145352154 TI - Films that sell : moving pictures and advertising AU - Florin, Bo AU - Klerk, Nico de AU - Vonderau, Patrick PY - 2016 SN - 9781844578917 9781844578924 PB - New York, NY : Palgrave Macmillan, DB - UniCat KW - Promotional films KW - Films publicitaires. KW - Advertising in motion pictures KW - Publicité KW - Theater commercials (Motion pictures) KW - Au cinéma. UR - https://www.unicat.be/uniCat?func=search&query=sysid:145352154 AB - The first overview of the moving image in advertising, this far-reaching and innovative new text brings together an international ensemble of leading archivists and scholars to examine various aspects of the history, theory and practice of moving image advertising from around the world.Review: An important contribution to 'useful' cinema studies and to the history of advertising in general, this book sells itself on first-rate scholarship and descriptions of archival sources that are sure to inspire further research.' BRIAN JACOBSON, ASSISTANT PROFESSOR OF CINEMA STUDIES AND HISTORY, UNIVERSITY OF TORONTO, CANADA 'This wonderful collection is further proof of the transformative perspective introduced by carefully considering non-theatrical cinema. Exemplifying archival and scholarly cooperation, Films That Sell both adds to the cinema studies canon while also showing familiar films in a new light. ER -