TY - BOOK ID - 145199199 TI - Basic marketing : a global-managerial approach AU - Perreault, William D. AU - McCarthy, Edmund Jerome PY - 1999 SN - 0256209820 PB - Boston : Irwin/McGraw-Hill, DB - UniCat KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:145199199 AB - ER -