ID - 1448610 TI - La communication publicitaire : étude sémio-pragmatique PY - 1984 VL - 12 SN - 07715013 SN - 2870772351 9782870772355 PB - Louvain-la-Neuve Cabay DB - UniCat KW - Communication KW - Speech acts (Linguistics) KW - Advertising KW - Semiotics KW - Discourse analysis, Narrative KW - Marketing KW - Advertising. KW - Discourse analysis, Narrative. KW - Semiotics. KW - Speech acts (Linguistics). KW - persuasieve communicatie KW - Advertising. Public relations KW - reclameboodschappen KW - Pragmatiek. KW - Semiologie [Taalwetenschap]. KW - Taalhandelingen. KW - Publicité. Linguistique. KW - Pragmatique. KW - Séméiologie [Linguistique]. KW - Actes de parole. KW - Reclame. Taalwetenschap. KW - Chercheurs en communication sociale, sociologie, publicité KW - 003 KW - 659.11 KW - 659.1 KW - 659 KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Illocutionary acts (Linguistics) KW - Speech act theory (Linguistics) KW - Speech events (Linguistics) KW - Language and languages KW - Linguistics KW - Speech KW - 659.1 Publicity. Advertising KW - Publicity. Advertising KW - 659 Publicity. Information work. Public relations KW - Publicity. Information work. Public relations KW - 003 Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen KW - Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen KW - 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity KW - Publicity campaigns, their execution. Advertising tactics. Target audience of publicity KW - Narrative discourse analysis KW - Narration (Rhetoric) KW - Semeiotics KW - Semiology (Linguistics) KW - Semantics KW - Signs and symbols KW - Structuralism (Literary analysis) KW - Philosophy KW - Reclame KW - Externe communicatie KW - Semiotiek KW - Semantiek KW - Semiotique KW - Publicite KW - Langage publicitaire UR - https://www.unicat.be/uniCat?func=search&query=sysid:1448610 AB - 07 p. ER -