ID - 143691476 TI - Social media influencers and the #law AU - Kerckaert, Julie AU - Geiregat, Simon PY - 2024 SN - 9789464662207 9464662204 PB - Leuven LeA Publishers DB - UniCat KW - Human rights KW - Industrial and intellectual property KW - Economic law KW - Social law. Labour law KW - Marketing d'influence KW - Publicité sur les médias sociaux KW - Internet personalities KW - Influenceurs KW - Advertising laws KW - Publicité KW - Comparative law KW - Droit comparé KW - Droit KW - Legal status, laws, etc. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143691476 AB - It is impossible to imagine contemporary society without social media. Initially conceived as networks for connecting friends and acquaintances, their immense popularity has led to their increasing use for commercial purposes.The position of influencers on social media is therefore a recent phenomenon and poses some legal questions. Which leaves both influencers and lawyers and magistrates in need of clarity.On 1 December 2023 during our conference on this topic, the researchers of the department Metajuridica, Private and Corporate Law of the Faculty of Law and Criminology of Ghent University therefore shared their knowledge to address, each from their own expertise, these various legal questions associated with the use of influencers for advertising via social media. (source: publisher's website) ER -