TY - VIDEO ID - 143154162 TI - Harley Davidson : creating experience from strategy PY - 2018 PB - London : Henry Stewart Talks, DB - UniCat KW - Branding (Marketing) KW - Motorcycle industry KW - Brand choice. KW - Corporate turnarounds KW - Customer loyalty KW - Harley-Davidson Motor Company. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143154162 AB - This case study considers Harley Davidson's business strategy transition during the late 1990s. As Harley Davidson had suffered prolonged lack of investment, its resource capabilities significantly lagged that of its rivals. However, by focusing on supplying the "Harley Davidson experience" rather than simply motorcycles, the company successfully nullified the technological edge enjoyed by its competitors. ER -