TY - VIDEO ID - 143153674 TI - A resource-driven acquisition by a Chinese firm PY - 2017 PB - London : Henry Stewart Talks, DB - UniCat KW - Investments, Foreign KW - Fulida. KW - Nuecel. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143153674 AB - This case study considers Fulida's acquisition of Neucel to emphasise the importance of resource-driven acquisitions. Faced with increased demand and a reduction in Chinese cotton output, Fulida sought to increase the supply of raw materials needed to manufacture viscose fibre. Fulida decided to acquire Nuecel, one of the largest global wood pulp suppliers. ER -