ID - 143153472 TI - Brand purpose PY - 2020 PB - London : Henry Stewart Talks, DB - UniCat KW - Communication in marketing. KW - Branding (Marketing) KW - Communication in marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:143153472 AB - This case study illustrates the concept of Brand Purpose and looks at an example of a company using it to position itself in consumers' minds. ER -