TY - VIDEO ID - 143153348 TI - The means-end chain in consumer decision making : the case of Porsche PY - 2019 PB - London : Henry Stewart Talks, DB - UniCat KW - Communication in marketing. KW - Automobiles KW - Brand choice. KW - Consumer behavior. KW - Consumers' preferences KW - Consumers KW - Consumption (Economics) KW - Lifestyles KW - Marketing KW - Porsche automobiles. KW - Social values. KW - Sustainable development. KW - Purchasing. KW - Psychology. KW - Environmental aspects. KW - Social aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143153348 AB - Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain. ER -