TY - VIDEO ID - 143152675 TI - The Economist : a pricing experiment PY - 2017 PB - London : Henry Stewart Talks, DB - UniCat KW - Internet marketing. KW - Pricing. KW - Internet marketing KW - Magazine publishing industry. KW - Pricing KW - Economist (London) UR - https://www.unicat.be/uniCat?func=search&query=sysid:143152675 AB - The case study describes an experiment carried out by the Economist magazine to test the hypothesis that people will choose a price option based on the alternative options rather than based on the actual price of the goods on offer. ER -