TY - VIDEO ID - 143152670 TI - Apple : creative destruction and the Icarus dilemma PY - 2017 PB - London : Henry Stewart Talks, DB - UniCat KW - Computer industry KW - Apple Computer, Inc. KW - Industrial management. KW - New products. KW - Success in business KW - Technological innovations KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143152670 AB - The case study describes how Apple developed the Mac computer in a separate business unit from the rest of Apple's operations. This enabled Apple to develop a completely new and successful product, while also saving itself from the Icarus dilemma. ER -