TY - BOOK ID - 143150541 TI - Whose Space Is It Anyway? : Place Branding and the Politics of Representation AU - Cohen-Avenel, Pascale AU - Roberts, Graham PY - 2023 SN - 2875745654 2875745662 PB - Brussels, Belgium : Peter Lang, DB - UniCat KW - Branding (Marketing) KW - Tourism. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143150541 AB - By exploring the often hidden ideological agenda(s) of place branding, and analyzing the ways in which practitioners often marginalize, or ignore, local stakeholders on the ground, this volume of essays offers a fresh and topical perspective on an extremely important subject. This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and especially the fashion industry's potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places. ER -