TY - BOOK ID - 14307065 TI - International consumer behavior in the 21st century : impact on marketing strategy development PY - 2013 SN - 1461451248 1461451256 1283865076 PB - New York : Springer, DB - UniCat KW - Consumer behavior -- Social aspects. KW - Export marketing -- Management. KW - Intercultural communication. KW - Commerce KW - Business & Economics KW - Marketing & Sales KW - Consumer behavior KW - Export marketing KW - Social aspects. KW - Management. KW - Cross-cultural communication KW - Behavior, Consumer KW - Buyer behavior KW - Decision making, Consumer KW - Business. KW - Marketing. KW - Industrial management. KW - Business and Management. KW - Media Management. KW - Communication KW - Culture KW - Cross-cultural orientation KW - Cultural competence KW - Multilingual communication KW - Technical assistance KW - Human behavior KW - Consumer profiling KW - Market surveys KW - Anthropological aspects KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Business administration KW - Business enterprises KW - Business management KW - Corporate management KW - Corporations KW - Industrial administration KW - Management, Industrial KW - Rationalization of industry KW - Scientific management KW - Management KW - Business KW - Industrial organization KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:14307065 AB - Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century. ER -