TY - BOOK ID - 143047920 TI - New product launch : 10 proven strategies AU - Schneider, Joan AU - Yocum, Jeanne PY - 2004 SN - 0975297902 PB - Deerfield, Ill. Stagnito Communications DB - UniCat KW - Marketing KW - New products KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:143047920 AB - Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success. ER -