TY - BOOK ID - 143047659 TI - Value-based marketing : marketing strategies for corporate growth and shareholder value PY - 2008 SN - 9780470773147 PB - Chichester ; New York John Wiley & Sons DB - UniCat KW - Corporations KW - Marketing KW - Valuation KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:143047659 AB - ER -