TY - BOOK ID - 14295883 TI - Effective risk communication : a message-centered approach PY - 2009 SN - 0387797262 1441927255 9786611920210 1281920215 0387797270 PB - New York : Springer, DB - UniCat KW - Food --Safety measures. KW - Health risk communication. KW - Health & Biological Sciences KW - Diet & Clinical Nutrition KW - Food KW - Safety measures. KW - Communication of health risk information KW - Chemistry. KW - Medicine. KW - Food Science. KW - Chemistry/Food Science, general. KW - Medicine/Public Health, general. KW - Biotechnology. KW - Communication in public health KW - Risk communication KW - Food science. KW - Clinical sciences KW - Medical profession KW - Human biology KW - Life sciences KW - Medical sciences KW - Pathology KW - Physicians KW - Physical sciences KW - Science KW - Health Workforce KW - Food—Biotechnology. UR - https://www.unicat.be/uniCat?func=search&query=sysid:14295883 AB - "As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before, during and after a natural or intentional catastrophic event. While intentional contamination of the food supply to cause harm represents some unique challenges due to the personal nature of the threat, the concepts and examples covered in this book extend across potential events to provide a framework for how to begin thinking about the expanded importance of risk communication." Shaun Kennedy, Director, National Center for Food Protection and Defense The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication. This book is written for practitioners who are charged with creating and delivering risk messages to the general public; instructors who teach the following courses: Food Safety, Public Health, Health Communication, Risk Communication, Political Communication, Emergency Management; and also scholars who write in the areas of risk and crisis communication. ER -