TY - BOOK ID - 142835651 TI - Effective media relations : how to get results AU - Bland, Michael. AU - Theaker, Alison. AU - Wragg, David W. AU - Chartered Institute of Public Relations. PY - 2005 SN - 1280251549 9786610251544 1423728807 0749446056 1598758454 PB - London ; Sterling, VA : Kogan Page, DB - UniCat KW - Public relations. KW - Mass media and business. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142835651 AB - In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. ER -