TY - BOOK ID - 142835422 TI - How they started : global brands : how 21 good ideas became great global businesses AU - Lester, David AU - Books24x7, Inc. PY - 2008 SN - 128311707X 9786613117076 1854586114 PB - Richmond, Surrey [England]: Crimson Pub., DB - UniCat KW - International business enterprises KW - New business enterprises KW - Product management. KW - Brand name products KW - Success in business. KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142835422 AB - Profiling 21 hugely successful global brands, this book explores how they came to have such international prominence. From Adidas to Sony, spanning four continents, these inspiring profiles uncover the remarkable stories behind well-known brands. ER -