TY - BOOK ID - 142831447 TI - Marketing analytics : data-driven techniques with Microsoft Excel PY - 2014 SN - 1118417305 111843935X PB - Indianapolis, Indiana : John Wiley & Sons, Incorporation, DB - UniCat KW - Marketing research KW - Data processing. KW - Microsoft Excel (Computer file) UR - https://www.unicat.be/uniCat?func=search&query=sysid:142831447 AB - Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques. ER -