TY - BOOK ID - 142831305 TI - Retail analytics : the secret weapon PY - 2012 SN - 1118148320 1119205344 1283273012 9786613273017 1118148355 PB - Hoboken, N.J. : Wiley, DB - UniCat KW - Retail trade. KW - Retail trade UR - https://www.unicat.be/uniCat?func=search&query=sysid:142831305 AB - The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.Helps retailers and analyst ER -