TY - BOOK ID - 142828897 TI - Greener products : the making and marketing of sustainable brands PY - 2012 SN - 0429106912 1283437309 9786613437303 1439854998 PB - Boca Raton : CRC Press, DB - UniCat KW - Green marketing. KW - Green products. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142828897 AB - As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products</E ER -