TY - BOOK ID - 142825303 TI - Marketing, morality and the natural environment PY - 2000 SN - 1134612745 1134612753 1280326476 0203252926 0203187822 PB - London ; New York : Routledge, DB - UniCat KW - Green marketing KW - Moral and ethical aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142825303 AB - This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations. ER -