TY - BOOK ID - 142824861 TI - Reputation management in small and medium-sized enterprises : analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany PY - 2008 SN - 3836608251 PB - Hamburg : Diplomica Verlag, DB - UniCat KW - Business ethics. KW - Consumer confidence. KW - Small business. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142824861 AB - Hauptbeschreibung""It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently."" (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ""five minutes"" to ruin their reputation. They are perceived in close contact with environm ER -