TY - BOOK ID - 142711228 TI - The experimentation field book PY - 2024 SN - 0231560222 PB - New York : Columbia University Press, DB - UniCat KW - Creative ability in business. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142711228 AB - This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. ER -