TY - BOOK ID - 14269090 TI - At the Intersection of Education, Marketing, and Transformation AU - Brock, Sabra E., AU - Abel, Amy Lui AU - Brock, Sabara AU - Brock, Sabra AU - Florescu, Ionut AU - Joglekar, Yogini AU - Luedeke, Holger AU - Sardone, Nancy B AU - Tabaei, Sara AU - Teran, Leizer PY - 2013 SN - 1618113127 1299991378 1618113194 9781618113191 9781618113122 PB - Boston, MA DB - UniCat KW - Business education. KW - Marketing. KW - Business education KW - Business schools KW - Transformative learning KW - Marketing KW - Occupational training KW - Business & Economics KW - Business Education KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Business KW - Commercial education KW - Education, Business KW - Study and teaching KW - Industrial management KW - Aftermarkets KW - Selling KW - Education KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:14269090 AB - There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. ER -