TY - BOOK ID - 14224563 TI - Internationalization of Higher Education : The Case of Hong Kong AU - Cheng, Yin Cheong. AU - Cheung, Alan Chi Keung. AU - Ng, Shun Wing. PY - 2016 SN - 9812876669 9812876677 PB - Singapore : Springer Singapore : Imprint: Springer, DB - UniCat KW - Education. KW - International education. KW - Comparative education. KW - Educational policy. KW - ducation and state. KW - International and Comparative Education. KW - Educational Policy and Politics. KW - Education and state. KW - Education KW - Education policy KW - Educational policy KW - State and education KW - Education, Comparative KW - Global education KW - Government policy KW - Intellectual cooperation KW - Internationalism KW - History KW - Social policy KW - Endowment of research KW - International education . UR - https://www.unicat.be/uniCat?func=search&query=sysid:14224563 AB - This book reviews and analyses the issues and policies of internationalization and exportation of higher education and investigates the strategies and models of education hub development in the context of globalization, with Hong Kong in the Asia-Pacific region as a case study. It examines the close relationship between education hubs and higher education, as well as the strategic functions of an education hub in the future development of a society in a competitive global environment.  It also analyses the major strengths, weaknesses, opportunities, and threats of Hong Kong’s higher education in relation to its potential for exporting higher education to Asian markets. In particular, it reviews the current state of higher education services offered by Hong Kong in three target markets and their segmentation and proposes the most appropriate market entry strategies for education service providers. ER -