TY - BOOK ID - 14224432 TI - Green Marketing : A Case Study of the Sub-Industry in Turkey PY - 2016 SN - 1137535873 1349710482 113753589X PB - London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, DB - UniCat KW - Green marketing KW - Marketing & Sales KW - Commerce KW - Business & Economics KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Green products KW - Marketing KW - Environmental aspects KW - Marketing. KW - International business enterpris. KW - Business ethics. KW - Industrial management-Environmen. KW - Environmental economics. KW - International Business. KW - Business Ethics. KW - Corporate Environmental Management. KW - Environmental Economics. KW - Sustainability Management. KW - Economics KW - Environmental quality KW - Business KW - Businesspeople KW - Commercial ethics KW - Corporate ethics KW - Corporation ethics KW - Professional ethics KW - Wealth KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Economic aspects KW - Moral and ethical aspects KW - International business enterprises. KW - Industrial management—Environmental aspects. KW - Business enterprises, International KW - Corporations, International KW - Global corporations KW - International corporations KW - MNEs (International business enterprises) KW - Multinational corporations KW - Multinational enterprises KW - Transnational corporations KW - Business enterprises KW - Corporations KW - Joint ventures UR - https://www.unicat.be/uniCat?func=search&query=sysid:14224432 AB - Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. ER -