TY - BOOK ID - 139127625 TI - Integrated marketing communication : putting the human person at the core PY - 2020 SN - 1527542394 9781527542396 1527541045 9781527541047 PB - Newcastle upon Tyne, England : Cambridge Scholars Publishing, DB - UniCat KW - Communication in marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:139127625 AB - ER -