TY - BOOK ID - 138839006 TI - Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization. PY - 2015 SN - 0749472650 9780749472658 9780749472641 0749472642 0749478993 9780749478995 PB - London, [England] ; Philadelphia, Pennsylvania : Kogan Page, DB - UniCat KW - Display of merchandise. KW - Merchandising. KW - Marketing. KW - Stores, Retail KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:138839006 AB - The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising manag ER -