TY - BOOK ID - 138702503 TI - (Not) getting paid to do what you love : gender, social media, and aspirational work PY - 2018 SN - 9780300227666 0300227663 9780300218176 0300218176 PB - New Haven : Yale University Press, DB - UniCat KW - Online social networks KW - Vocational interests KW - Blogs KW - Fashion KW - Fashion merchandising KW - Social media KW - Feminist theory. KW - Businesswomen. KW - Businesswomen KW - Women KW - Feminism KW - Women in the mass media industry. KW - Social sciences in mass media. KW - Economic aspects. KW - Economic aspects KW - Sex differences. KW - Social aspects. KW - Computer network resources KW - History KW - Attitudes. KW - Women in the mass media industry KW - Social sciences in mass media KW - Feminist theory KW - Sex differences KW - Social aspects KW - Attitudes KW - Sociology of the family. Sociology of sexuality KW - Sociology of work KW - Mass communications UR - https://www.unicat.be/uniCat?func=search&query=sysid:138702503 AB - An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms-from blogs to YouTube to Instagram-in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands.   Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"-and stand out among freelancers, temps, and gig workers-Duffy asks us all to consider the stakes of not getting paid to do what you love. ER -