TY - THES ID - 138482431 TI - Empowering Women in Management: Best in class lessons from Estée Lauder companies AU - Laeuffer, Louise AU - Matranga, Francesco AU - Odisee. Cluster Bedrijfskunde PY - 2022 PB - Brussel : Odisee DB - UniCat UR - https://www.unicat.be/uniCat?func=search&query=sysid:138482431 AB - Whereas the cosmetic industry caters exclusively for women, it is mostly run by male executives. Gender equality has evolved over the last few decades and enabled women to climb the managerial ladder. The advent of internet and social media play a very important role in the women empowerment overall. The content of the present compiles data from the authors’ on-field observations at Estée Lauder Benelux, employee survey, management interviews as well as data analysis from numerous past and present sources. This work clearly demonstrates that Estée Lauder company is by far the most active and the most readily appreciated company about women fulfillment but also diversity, equity and inclusion. The author approaches the importance of the founder, Mrs. Estée Lauder, and how she has cemented her values in the DNA of the company giving employees at all levels a real sense of belonging to not just a company but a family. The study of the company’s employer branding strategy will point to the distinctive features that answer the research question of ‘What makes Estée Lauder the champion of women at work in the cosmetic industry?’ Through the work accomplished the author humbly points to few areas of improvement such as internal communication, adaptations to recent employee mobility expectations and a finally contradictory to common practice, bettering male representation within the company. ER -