TY - BOOK ID - 138469775 TI - The rhetorical emergence of culture AU - Meyer, Christian AU - Girke, Felix. PY - 2011 SN - 0857451138 PB - New York : Berghahn Books, DB - UniCat KW - Culture KW - Communication and culture. KW - Rhetoric. KW - Semiotic models. UR - https://www.unicat.be/uniCat?func=search&query=sysid:138469775 AB - "Just as rhetoric is founded in culture, culture is founded in rhetoric" - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical "text" alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creat ER -