TY - BOOK ID - 138423474 TI - Inside real innovation : how the right approach can move ideas from R&D to market-- and get the economy moving AU - Fitzgerald, Eugene. AU - Wankeri, Andreas. AU - Schramm, Carl. PY - 2011 SN - 9814355224 1283145235 9786613145239 9814327999 9789814327992 6613145238 9781283145237 9789814327985 9814327980 PB - Singapore ; Hackensack, N.J. : World Scientific Pub. Co., DB - UniCat KW - Technological innovations. KW - Research and development projects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:138423474 AB - This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second pa ER -