TY - BOOK ID - 138214253 TI - Empirical aspects of advertiser preferences and program content of network television AU - Brown, Keith S. AU - Cavazos, Roberto J. AU - United States. PY - 2003 PB - [Washington, D.C.] : Federal Communications Commission, DB - UniCat KW - Advertising KW - Subscription television KW - Consumers' preferences KW - Television programs KW - Econometric models. KW - Home Box Office (Firm) UR - https://www.unicat.be/uniCat?func=search&query=sysid:138214253 AB - ER -