TY - BOOK ID - 138128209 TI - Seminar on advertising, sponsorship and promotions : understanding and measuring the effectiveness of commercial communication, Madrid (Spain) 15th-17th March 1995. PY - 1995 SN - 9283112210 PB - Amsterdam ESOMAR DB - UniCat KW - Advertising KW - Communication KW - Corporate sponsorship KW - Marketing research KW - Research KW - Research KW - Congresses KW - Research KW - Congresses KW - Congresses UR - https://www.unicat.be/uniCat?func=search&query=sysid:138128209 AB - ER -