TY - BOOK ID - 138080594 TI - Beyond branding. PY - 2003 SN - 0749441151 PB - London Kogan Page DB - UniCat KW - Brand choice KW - Branding (Marketing) KW - Brand name products KW - Product management UR - https://www.unicat.be/uniCat?func=search&query=sysid:138080594 AB - ER -