TY - BOOK ID - 137937424 TI - Plunkett's advertising & branding industry almanac 2018 : the only comprehensive guide to advertising companies & trends PY - 2018 SN - 1628317760 PB - Houston, Texas : Plunkett Research, Ltd., DB - UniCat KW - Advertising KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:137937424 AB - The data and areas of interest covered are intentionally broad, ranging from branding trends to emerging technologies, to an in-depth look at the major firms within the many segments that make up the advertising and branding industry. ER -