TY - BOOK ID - 137842080 TI - Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management PY - 2018 SN - 1947441159 PB - New York, NY : Business Expert Press, DB - UniCat KW - Consumer behavior. KW - Consumers' preferences. UR - https://www.unicat.be/uniCat?func=search&query=sysid:137842080 AB - ER -