TY - BOOK ID - 137820757 TI - Business Development : Prozesse, Methoden und Werkzeuge. PY - 2023 SN - 9783658379148 PB - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, DB - UniCat KW - Business development companies. KW - Strategic planning. UR - https://www.unicat.be/uniCat?func=search&query=sysid:137820757 AB - This book by Andreas Kohne provides a comprehensive guide to business development, focusing on processes, methods, and tools that enable companies to adapt to changing market conditions and drive growth. It emphasizes the importance of agility, change management, and innovation in business development, addressing the challenges posed by global crises and market disruptions. Key performance indicators, digital tools, and frameworks such as the Gartner Hype Cycle and McKinsey's Three Horizons Model are discussed to aid businesses in navigating change. The book is intended for business professionals and managers seeking to enhance their strategic capabilities and is supported by insights from industry experts. ER -