TY - BOOK ID - 137634680 TI - Genealogy of Popular Science : From Ancient Ecphrasis to Virtual Reality AU - Muñoz Morcillo, Jesús AU - Robertson-von Trotha, Caroline Y. PY - 2020 SN - 3839448352 9783839448359 PB - Bielefeld transcript Verlag DB - UniCat KW - Science Communication; Antiquity and Middle Ages; Renaissance and Enlightenment; Modern Visual Culture; Aesthetics and Science Popularization; Science; Art; Cultural History; History of Science; Sociology of Science; Art History; History KW - Art History. KW - Art. KW - Cultural History. KW - History of Science. KW - History. KW - Sociology of Science. UR - https://www.unicat.be/uniCat?func=search&query=sysid:137634680 AB - Despite the efforts of modern scholars to explain the origins of science communication as a social, rhetorical, and aesthetic phenomenon, most researchers approach the popularization of science from the perspective of present issues, thus ignoring its historical roots in classical culture along with its continuities, disruptions, and transformations. This volume fills this research gap with a genealogically reflected introduction into the popularization of science as a recurrent cultural technique. The category »popular science« is elucidated in interdisciplinary and diachronic dialogue, discussing case studies from all historical periods. Classicists, archaeologists, medievalists, art historians, sociologists, and historians of science provide the first diachronic and multi-layered approach to the rhetoric techniques, aesthetics, and societal conditions that have shaped the dissemination and reception of scientific knowledge. ER -