TY - BOOK ID - 137578587 TI - Baked-in : creating products and businesses that market themselves AU - Bogusky, A. M. AU - Winsor, John PY - 2009 SN - 1572846577 PB - Chicago : B2 Books, DB - UniCat KW - New products. KW - Advertising KW - Marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:137578587 AB - Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed. ER -