TY - BOOK ID - 137237612 TI - The publishing business : a guide to starting out and getting on AU - Smith, Kelvin AU - Ramdarshan Bold, Melanie PY - 2018 SN - 147424954X 1474249531 9781474249546 9781474249539 9781474249515 1474249515 PB - London ; New York : Bloomsbury Visual Arts, DB - UniCat KW - Electronic publishing. KW - Publishers and publishing KW - Publishers and publishing. KW - Technological innovations. KW - Vocational guidance. UR - https://www.unicat.be/uniCat?func=search&query=sysid:137237612 AB - The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry ER -