TY - BOOK ID - 136702633 TI - What they didn't teach you in photo school : what you actually need to know to succeed in the industry PY - 2019 SN - 1781577153 9781781577158 PB - London ILEX DB - UniCat KW - Commercial photography KW - Vocational guidance UR - https://www.unicat.be/uniCat?func=search&query=sysid:136702633 AB - This book won't tell you how to take photographs. It will, though, teach you a much more difficult set of skills: how to be a photographer. Passing on hard-earned lessons from a successful career in commercial, editorial and lifestyle photography, Demetrius Fordham shows how to snag the best internships and assistant roles, impress at an interview, develop an amazing portfolio, forge strong relationships with clients, and lay the foundations of your own successful career. Illustrated throughout with Demetrius' own duotone photography, dramatically typeset to appeal to visual thinkers, and presented in an appealing handbook format, this is the book that will launch the careers of the next generation of photographers. Outpace the competition and put your photography skills to work with this enlightening, hard-working, no-nonsense guide to professional shooting in the real world. Passing on hard-earned lessons from his successful business, Demetrius Fordham shows how to snag the best internships and assistant roles, prepare an amazing portfolio, impress clients, and lay the groundwork for your own thriving career.Make the transition from talented amateur to respected pro, building your own personal brand, network, and style along the way. With a fresh design and a grounded, practical approach, this is the crucial companion that will make you and your work stand out."Essential reading for anyone looking to make the leap from making great pictures to making them for a living" - Rob Haggart ER -