TY - BOOK ID - 136581897 TI - Employer-Branding-Projekte Erfolgreich Gestalten : Ein Praxisorientierter Leitfaden Zur Entwicklung Einer Arbeitgebermarke. PY - 2022 SN - 9783662640210 PB - Berlin, Heidelberg : Springer Berlin / Heidelberg, DB - UniCat KW - Employer branding. KW - Corporate culture. UR - https://www.unicat.be/uniCat?func=search&query=sysid:136581897 AB - This book by Martin Wilbers serves as a comprehensive guide to developing effective projects, focusing on the importance of employer branding and organizational attractiveness. It highlights the need for practical operations and processes to enhance a company's appeal to current and potential employees. The author emphasizes that employer branding should start within the organization itself, offering concrete benefits that define its identity. The book targets business leaders and HR professionals, providing insights and examples to inspire strategic development aimed at creating an attractive work environment. It argues for the strategic involvement of human resources in business decisions, stressing the value of employee engagement and organizational culture. ER -