TY - BOOK ID - 136473988 TI - Handbook on the economics of the media AU - Picard, Robert G. AU - Wildman, Steven S. PY - 2015 SN - 0857938894 PB - Cheltenham, England ; Northampton, Massachusetts : Edward Elgar Publishing, DB - UniCat KW - Mass media KW - Economic aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:136473988 AB - This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the ER -