TY - BOOK ID - 136463256 TI - Using conjoint analysis to help design product platforms AU - Moore, William L. AU - Louviere, Jordan J.. AU - Verma, Rohit PY - 1998 PB - Cambridge (Mass.): Marketing Science Institute DB - UniCat UR - https://www.unicat.be/uniCat?func=search&query=sysid:136463256 AB - ER -