TY - JFULL ID - 136427620 TI - Market leader : the journal of the Marketing Society. PY - 1998 PB - Henley-on-Thames : NTC DB - UniCat KW - Marketing KW - Brand name products KW - Produits de marque KW - Management KW - Gestion UR - https://www.unicat.be/uniCat?func=search&query=sysid:136427620 AB - ER -