TY - THES ID - 136181498 TI - The impact of the CFO's personality on big data application AU - Vaessens, Stijn AU - Stouthuysen, Kristof AU - Distelmans, Tineke AU - KU Leuven. Faculteit Economie en Bedrijfswetenschappen. Opleiding Master Handelsingenieur PY - 2021 PB - Leuven KU Leuven. Faculteit Economie en Bedrijfswetenschappen DB - UniCat UR - https://www.unicat.be/uniCat?func=search&query=sysid:136181498 AB - In the current business environment, an organization’s continuation is getting more dependent on the use of big data applications. For one, big data technologies generally provide firms with a head start compared to close competitors through better decision making. The Literature has declared that the Chief Financial Officer (CFO) of today should take on the role of a catalysator towards more extended use of big data analytics. As such, an organization’s future might stand or fall with the CFO’s decision-making behaviour. Through the use of a questionnaire, data has been collected from 104 CFOs with the aim of investigating whether there is a significant link between the cognitive style of a CFO and his/her investment behaviour. More specifically, the investment behaviour related to descriptive, predictive and prescriptive big data techniques on the one hand, and the investment behaviour related to an integrated big data platform on the other hand. In this research, some significant indications are found concerning the effect of the cognitive style of a CFO on the application of prescriptive big data techniques and the application of an integrated big data platform. ER -