TY - BOOK ID - 136170095 TI - Data mining for business applications AU - Soares, Carlos AU - Ghani, Rayid PY - 2010 SN - 6612956178 1282956175 9786612956171 1607506335 9781607506331 9781607506324 1607506327 PB - Amsterdam Washington, DC IOS Press DB - UniCat KW - Data mining. KW - Business KW - Data processing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:136170095 AB - Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket analysis. It is also emerging as an important technology in a wide range of new application areas, such as social media, social networks and sensor networks. These areas pose new challenges both in terms of the nature of available data and the underlying support technology. This book contains extended v ER -